Friday, February 22, 2013

A Systematic Approach to Branding: Branding Pays by Karen Kang


In this world of social media, branding is something that everyone needs to be familiar with. For example, if you're a blogger and you want others to follow your posts, you have to decide on the focus of your blog and advertize your expertise through your posts. If your posts cover too many diverse topics, people will stop coming to you for specific information.

I like the five step approach presented by Karen Kang, particularly the first step. Having a goal is probably the most important thing you can do to effectively brand yourself. From there the other steps follow naturally, particularly identifying your audience. What do you want to say and who do you want ot say it to are critical if you want to position yourself as someone of importance in your field.

This book focuses the examples on the business world, but since the steps are clearly explained, it's easy to translate from the business environment to blogging, or other personal services. I recommend this book for anyone who wants to create a brand that will convince your audience to listen to you.

I reviewed the book for PR by the Book.