In this world of social media, branding
is something that everyone needs to be familiar with. For example, if
you're a blogger and you want others to follow your posts, you have
to decide on the focus of your blog and advertize your expertise
through your posts. If your posts cover too many diverse topics,
people will stop coming to you for specific information.
I like the five step approach presented
by Karen Kang, particularly the first step. Having a goal is probably
the most important thing you can do to effectively brand yourself.
From there the other steps follow naturally, particularly identifying
your audience. What do you want to say and who do you want ot say it
to are critical if you want to position yourself as someone of
importance in your field.
This book focuses the examples on the
business world, but since the steps are clearly explained, it's easy
to translate from the business environment to blogging, or other
personal services. I recommend this book for anyone who wants to
create a brand that will convince your audience to listen to you.
I reviewed the book for PR by the Book.
No comments:
Post a Comment