From an analysis of the 2008 and 2012 elections, Morrissey found that the result was decided by voters in a handful of counties. The amazing fact is that if 100,000 voters had switched their votes in Ohio, Florida, Virginia, and Colorado the result would have been different.
Based on this analysis, Morrissey, identifies counties in seven states that could make the difference in 2015. He chooses counties in Florida, Ohio, North Carolina, Virginia, Wisconsin, Colorado, and New Hampshire. In each case he shows how the county voted in 2012 and 2008, how it voted the past statewide election, the make-up of the county, and income level. In addition, and I thought these were the most interesting points, he reports interviews with the county residents and looks at how the Republicans could change the dynamic in 2016.
For me, the most telling interviews were the ones that questioned how much the people running for office cared about the issues that were important to county residents. One man said that he was always being asked to contribute to the Republican Party, but no one had ever asked him about which issues were most important to him. This underscores the fact that people do care about what is happening in Washington and the State House. They do have valid opinions and not everyone is a low-information voter.
I hope the Trump campaign, and whoever the other Republican candidates are, will read this book and take to heart the valid points being made. The election does not have to be lost.
I received this book from Blogging for Books for this review.