Tuesday, October 18, 2011

A Smorgasbord of Options for Promoting Your Book


The Frugal Book Promoter answers the question that most of us ask after writing a book. How do I get readers? The question is particularly important for self-published authors and authors who have little to spend to help their publisher promote their book. The book publishing industry looks particularly daunting when you're trying to break in. So many authors, so many books, what can I do to get noticed?

Carolyn Howard-Johnson gives excellent advice on this dilemma. It feel like you have a knowledgeable consultant sitting in the room with you. The book is filled with classic techniques, such as writing releases, query letters, obtaining interviews, and much more. My favorites, however, are the chapters on the new techniques: blogging, using social media, taking advantage of the tools offered by Amazon, and your web page.

My favorite chapter is on why writers worry. Writers worry about many things including plagiarism, pirating of ebooks, being sued, and the big one: success or rejection. I think that once an author gets by these hurdles the rest becomes, if not easy, at least a mountain it's possible to scale.

I highly recommend this book. If you've written a book, it's got wonderful suggestions on what to do next. If you're afraid to let your book see the light of day, Carolyn's discussion of worries will make you less afraid. In the long run, this book will save you money and sleepless nights.