Elections have many reason why they’re lost or won. This account of Hilary Clinton’s 2016 campaign gives insight into some of these reasons. The book is not a hatchet job, nor is it an apology. In so far as books of this type go, I thought the authors tried to give a relatively balanced picture of what the campaign did right and wrong.
In the introduction to the book, the authors make the critical point that will be the theme of the book. Hilary Clinton either didn’t have or couldn’t articulate a clear reason for why she wanted to be president. This led to making policy statements without getting to what the people wanted to hear, namely, what are you going to do to make my life and the country better, and why do you want to do it.
Another serious flaw was the reliance on analytics to the exclusion of the more artful political strategy of sensing the electorate. This reliance led to running a tight campaign based on monetary considerations more than listening to the seasoned political veterans on the staff, including Bill Clinton, who pointed out the short comings on the ground.
The book tells a story that is easy to read, although it does become somewhat repetitious mainly because the same flaws occur over and over during the campaign. Some of the poignant moments occur in the last chapters. Hilary and her staff go into election eve believing they will win in spite of signs that the campaign is in trouble. Her response and those around her tell the sad end of the story.
Whether you’re a Hilary fan or not, if you enjoy politics, I encourage you to read this book. You can find a great deal of valuable information about how to run a political campaign and the mistakes to avoid.
I received this book from Blogging For Books for this review.