
That question got
Jason Sherwin and Jordan Muraskin interested in developing a
technique to look at how a batter processes information in the
laboratory. They convinced a minor league team to let them test the
players with the equipment they had developed and then used the
information to track results in practice. Their neurological data was
helping to pick good hitters.
Much of the book
revolves around Sherwin and Muraskin and their startup deCervo. In
the book, we get to know the two entrepreneurs. The story of their
friendship and building the company gives a human element to what
could be a rather dry scientific book.
In addition to
following the work of deCervo, the author discusses other prominent
researchers and their research interests. The book gets rather
technical in some of these discussions, but it’s worth it to
struggle through to learn new concepts. Studying the brain-body
connection is in the front of neurological research today. Looking at
the practical application in baseball is fascinating.
If you’re
interesting in baseball and the brain-body connection, this is a
great book.
I received this book
from Dutton for this review.
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