The focus of this book is on how to help people who want to start a company. The strategy is to find a need or a way to solve a problem. Then don’t be constrained by your current resources. Think outside the box about what will make the idea a success. Finally have a vision about how the world will change if you are successful. The last objective will keep you focused on the goal during the times when things aren’t going perfectly and keep you from giving up.
The book is very readable. The author presents his ideas and follows them up with examples of both successful and not so successful entrepreneurs. I particularly liked the inclusion of the not so successful. Sometimes I find it off-putting to hear only success stories. Failure is a learning experience also.
While this book is clearly aimed at people who want to make a difference and have their own companies. There are other groups who can benefit from these ideas. You may not have to start your own business. It can be equally challenging to move an established business into more profitable areas.
The problem solving principles can be used by anyone even if the objective isn’t to start a business. The most difficult thing for most people embarking on a project is identifying a workable problem. This book presents good strategies for this. I think anyone could benefit from reading this book and translating the ideas into their own area.
I received this book from St. Martin’s Press for this review.
No comments:
Post a Comment