One of the most important skills for a would be entrepreneur is being able to communicate effectively. The author chose Bezos as an example of a successful entrepreneur. Combing through the twenty-four letters from Bezos to the Amazon shareholders, the author extracted writing skills that can help anyone improve their communication.
The chapters range from telling a story to how to place the critical information at the beginning and end of sentences to leave your readers with the critical points. I found the author’s emphasis on creativity and storytelling one of the most interesting facets of the book. Most writers on business communications focus strictly on what to get across. Thinking about storytelling is a way to involve the reader in what you’re saying. Stories are often the most effective way to make the reader remember your points.
This is a very readable book. If you’re interested in improving your communication skills, it’s a good choice. I highly recommend it.
I received this book from St. Martin’s Press for this review.
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